What do you wish you knew about your market?
Start with a practical question about competitors, customers, pricing, or opportunities. It does not need to be perfectly framed.
Competitor Pricing and Offers
Where you stand on price, and what the market is offering.
- Where do our prices sit today?
- Which products have the widest price differences?
- How are competitors bundling their offers?
- Which competitors rely most heavily on discounting?
- What premium offers exist?
- What are competitors promising that we are not?
- What products or services are competitors adding?
- Who are our real competitors according to customers?
Customer and Competitor Experience
How the market treats customers, and where it falls short.
- Which competitors respond to new enquiries fastest?
- How consistently do competitors follow up?
- How easy is it to get a quote?
- Which competitors make it easiest to buy?
- What do customers praise most across the market?
- What complaints appear repeatedly?
- Which customer needs appear underserved?
- What causes customers to switch providers?
Opportunities and External Signals
What is opening up, and what is changing around you.
- Which grants are currently open?
- Which tenders are currently open?
- Which geographic areas appear underserved?
- Which competitors are entering our geography?
- Which locations are opening or closing?
- Which public projects could create demand?
- What public data could support this decision?
- Which external signals should we keep watching?
A strong first question is:
- specific
- connected to a decision you are actually facing
- answerable with external evidence
- narrow enough for a fixed-scope baseline
- useful even if the answer is imperfect
Weak: "What are our competitors doing?"
Strong: "What service promises are our five main competitors making on their websites and during the quote process today?"
Have a question like these?
Tell us what you are trying to understand and what decision it could affect.